Clear Channel Outdoor’s Spectacolor Division unveiled a digital billboard in Times Square this week.
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The new Spectacolor HD billboard is the first to run multiple advertiser spots in conjunction with streaming news, weather and live HD broadcasts, which are provided exclusively by CNN.

Why are we bringing it to your attention?

In addition to streaming news, the billboard will also provide viewers with a dedicated audio channel received via mobile phones by dialing a toll free number. Advertisers will have access to a standard feature set that includes Bluetooth downloads, interactive content via short code (SPECHD) and Times Square’s first free public WiFi Hot Spot.

Somehow billboard doesn't do this thing justice.

@ Media Buyer Planner (via Textually)