IP Business News recently reported on an interesting study of customer recall rates for various forms of mobile advertisements:

As for the expected consumer backlash, 82 percent of experienced brands claim to have completed a financial action as a result of a subscriber being sent a mobile marketing message, and while that’s not a direct indicator of consumer sentiment, it doesn’t suggest overwhelming disproval.

And there’s even better news for those who have dipped their toes into mobile marketing. In a study from the first quarter of this year by Telephia, 41 percent of mobile video consumers responded in some way to a mobile advertisement, while recall rates across the various platforms of mobile advertising ranged from 20 to 55 percent, with mobile video enjoying the highest recall rates.

Head over to IP Business News for charts, analysis, and more.