The iPhone will be arriving in the UK on November 9th, in an exclusive deal with O2. Competitor Vodaphone is not waiting idly:

Vodafone is planning to offer its all-you-can-eat music service free of charge in a bid to drive customer uptake in the UK. Although Vodafone’s MusicStation service was launched with a £1.99 per week charge, the operator will offer it free on 18-month contracts of £40 ($80) or higher using certain handsets. MusicStation offers unlimited downloads for a subscription price, but if the person stops paying the subscription they stop being able to play the songs.

Coincidence? mocoNews says otherwise:

Vodafone’s free move is clearly intended to help it better compete with O2 and the iPhone during the traditional Christmas mobile sales rush. It’s of course hoping that despite the lacklustre record so far for operator-portal music services, the MusicStation subscription model will strike a chord with users.

Full Story @ mocoNews.