Here's a story we can look forward to seeing rewritten in the near future in the US as we begin to catch up with the rest of the world in the mobile data arena:

According to the French association of multimedia mobiles (AFMM), the use of bar codes in magazines this summer was very successful. 15% to 25% of traffic to the websites of Public, Closer, and Voici were generated thanks to users coming through the bar codes.

The bar code technology enables users to access online content on their phone by taking a photography of the code, inserted in the paper, with their mobile.

Users must first download a special application, Flashcode, in order to identify the bar code and access the content.

In July and August, there were about 30,000 downloads of the Flashcode software.

“One of the main priorities now will be to gradually pre-equip mobile devices with the Flashcode software, so that the user doesn’t have to download it," said Nicolas Guieysse, from the AFMM.

@ The Editors Weblog (via mocoNews)