On Tuesday FierceMobileContent posted an interview with Marie Jacobson, executive vice president, programming and production, international networks at Sony Pictures Television International. They discussed how Sony has jumped on the mobile content bandwagon. You can read the entire article here, but we've gone ahead and highlighted some choice quotes:

Mobile is a big focus for us. Mobile is an extension of a lot of great things we are doing in the TV space. It’s also a fertile development platform and distribution platform for a lot of stuff—video, personalization, games and networks.
 

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FierceMobileContent: Is mobile being integrated into programming from the concept stage?

Jacobson: Absolutely. In fact, if it isn’t then it really isn’t a dedicated experience. We try to reinforce that. If it’s a retrofit to mobile or to Internet it feels like it. Consumers are too wise for that. In mature markets, the mobile consumer is looking for specific content that speaks to them as a mobile consumer. That is specific content. If we are producing a TV property, then we want to be sure is that on any one platform our viewer or consumer is getting a different dedicated experience.

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For “Afterworld,” specifically, there is 130 three-minute pieces of content, linear content, that tells the story. That could play across TV, mobile and Internet. We also have 13 broadcast one-half hours for the same franchise for the broadcasters. Then we have recaps, trailers, music videos and those things are geared toward the mobile and Internet consumer.

When you drill down more you have to ask, what can we do for mobile for a non-3G consumer? We’re creating a really cool mobile comic strip. We are creating a rich comic strip experience for the non-3G consumer that wants to experience it but can’t yet.

We also have premium downloads and a casual game in development that will bridge the gap for “Afterworld” between season 1 and season 2.

At the early stage-at script stage—we got involved last year. It was very important for us to have something to offer that was dedicated to each platform.

You can read the rest of the article at FierceMobileContent.