It's more critical than ever these days to have a mobile-friendly site as a majority of the population uses mobile devices to browse the internet rather than desktops or laptops, says Matt Sicotte, CEO of SimpleMobileSites.com.

We recently checked in with Matt to learn how organizations can make their sites more mobile friendly. Here's what he had to say:

What are the major differences between mobile and traditional websites?

The major differences are that a mobile website utilizes the functionality of the mobile device, such as "tap to call," "tap to text," "tap to map," as well as easier ways to make purchases with payment processing integration for certain banks and credit card companies.

How can organizations make their sites mobile friendly? What are some best practices?

There are many tools (software platforms) that will take an existing traditional website and create a mobile-friendly version that will redirect a mobile user, too, when viewed on a mobile device.

Make sure that when creating a mobile-friendly version of your website, you check to see that it works on most major mobile devices, as well as that it integrates seamlessly with the functionality of those devices, such as maps, SMS, messaging, payments and calling.

What are the most common mistakes or oversights you observe on supposedly mobile-friendly sites?

1. Font sizing (difficult to read on a small screen)

2. The content from the traditional website is removed from the mobile version (lack of continuity between websites)

3. Functionality with the mobile device

4. Placement of crucial info, such as contact, location(s), hours of operation near the top of the mobile-friendly website on all pages

What are some of your biggest pet peeves when visiting a website via a mobile device?

That the most important information for a mobile user is NOT easily available, such as contact info, location(s), hours of operation. I suggest this info be near the top of the mobile-friendly version and available on all the pages of the website.

What are some of your favorite tools for making a site be more mobile-friendly?

DudaMobile has some really cools tools to help make an existing website mobile.

What brands or groups have been especially innovative on their mobile sites? What can we learn from them?

• Panago.com has one of the most innovative and easiest ways to order food to be delivered to your door via your mobile device.

• Monoprice.com and Vadara.ca utilize the power of easily being able to find contact info on their mobile-friendly website

• Groupon.com makes it easy to browse and purchase via their mobile-friendly website.

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