According to a report recently released by eMarketer, revenues from mobile gaming are expected to reach close to $850 million during this year alone. They continue to say that by 2014, mobile gaming revenues are expected to reach $1.5 billion. This year 64 million people play mobile games monthly and they predict that the number of gamers will continue to rise.
“Mobile content offers an opportunity for publishers and marketers with three primary revenue streams—subscription, pay-per-download and advertising-supported,” said Noah Elkin, senior analyst at eMarketer, New York. “For every type of mobile content, including mobile gaming, the ad-supported component is the smallest of the three streams, but it is also the fastest growing—it will grow at more than double the rate of paid mobile content." he adds.
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