Further reason and proof that adopting mobile into your marketing mix is essential!

Within the next year, targeted mobile offerings are going to prove to be essential components of integrated marketing campaigns for both B2B and B2C companies. Used creatively and with respect for consumers’ preferences, mobile is a valuable tool for shaping the compelling customer experiences necessary today to drive brand loyalty and business value. One imperative we face as marketers as we connect Mobile to our mix – let’s not spam like we did with email or the channel could prove less relevant than promised.

Read on @ Forbes Blog.