Club Texting Customer Spotlight: Philly Style Magazine

May 16, 2007 — Club Texting

Philly

When Philadelphia Style Magazine decided it was time to build a deeper relationship with their customers, they turned to Club Texting to set up a text messaging subscription service.

Philadelphia Style Magazine is the city's premier lifestyle and fashion publication. They deliver inside information to an affluent 25 - 45 year-old subscriber base.

Goal: Build Up A Customer Database Rich With Demographic Data. Collect demographic data from customers to enhance database.

Strategy For Success:  Incentivized Call-To-Action Campaign--Online, In Print, and On Site. Offers to customers include:

  • Last-Minute Event Notification. Example: Happy Hour.
  • Sweepstakes. Example: First five people to text back win a fabulous prize.
  • Added Value: Notify subscribers of upcoming advertiser sales and promotions.

Call To Action (CTA):  Text STYLE to CLUBS (25827) and receive alerts for special STYLE events and exclusive sweepstakes!

Methods:

  • PhillyOffered first 50 text subscribers a gift certificate for a free appetizer & cocktail at the restaurant of their choice.    This offer was seen in the following places:    
    • Included CTA in a promo page announcing the launch of the Style Club Texting service in the March/April  issue.
    • Reinforced the campaign launch in subscriber email newsletter.

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  • Added CTA to the signature of all employee emails.
  • Integrated list subscription process into Style Club website registration procedure.
  • Handed out VIP cards with CTA at past Philly Style events, such as issue launch parties. Future events include Center City 6, a popular Philadelphia after-work happy hour series.
  • Sent out a street team to hand out VIP cards with CTA in high-traffic locales, such as parks and popular dining districts.
  • Enhanced data collection:    
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    • Customers provide home address and other demographic information in exchange for special offers.
    • Data  can be collected via customer SMS response.

Outcome: Within two months of implementation, Philly Style Magazine has reached their target number of subscribers. With Club Texting's help, they achieved their goals  with little effort, and little upfront investment.

If you'd like to see your success story, get in touch with us at [email protected].

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