mocoNews has alerted us to some interesting developments being reported by MarketingWeek. Borders, one of the largest book retailers in the world, is going mobile:

The retailer will send sample chapters to customers' phones free of charge before books are released and the book can then be purchased in-store for a discount of up to 20% using a barcode.

So how's it going to work?

A list of books will be placed on the Borders website with a password that can be sent to a specially created number. The customer will be sent a confirmation text message with a link that connects to the internet and downloads the chapter to an applications file.

Read the entire article @ MarketingWeek (via mocoNews).