Armani Exchange has jumped into the mobile advertising arena, as we suspect many other brands will when faced with declining revenues:
A|X Armani Exchange has launched its first mobile advertising campaign to promote its A|X Armani Exchange Spring 2009 collection.
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“The Armani Exchange Spring 2009 mobile advertising program gives A|X the opportunity to engage our customers in a timely, relevant and entertaining way,” said Tom Jarrold, senior vice president of global marketing and communications at Armani Exchange, New York.
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“The Armani Exchange Spring 2009 mobile advertising program gives A|X the opportunity to engage our customers in a timely, relevant and entertaining way,” said Tom Jarrold, senior vice president of global marketing and communications at Armani Exchange, New York.
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