As a consignment shop, you not only need to find shoppers, but you also need to find sellers. This ensures you have sufficient stock for your customers. The consignment business has seen strong growth, which means there is more competition from both brick and mortar stores and online services. Therefore, you need to promote your business that attracts not just buyers but also sellers. SMS marketing provides an impressive, versatile marketing tool perfect for attracting more business to your consignment store.
Promote Your Business
SMS marketing is a versatile marketing channel that offers you a way to promote your business. Once you have a subscriber list, it is simple to send them texts about your business to encourage repeat business. Your subscribers already have an interest in your business, so they are a willing audience for your promotion.
It is not just to current customers to whom you can promote your texting program. It makes for one of the best calls to action to use on any of your advertising or marketing collateral. Add a keyword and instruction on your flyers, radio spots, TV ads, print ads and other pieces as a way for customers to take action after seeing your ad. People carry their phones with them everywhere, so it is easy for them to text when they see your ad, improving the success rates of your ads. For increased impact, offer a deal for signing up.
Text Sellers About New Opportunities
It is easy to segment your subscribers into sellers and buyers, and you might have even more groups you wish to create. The same customer can be placed in more than one group, so if someone is both a buyer and seller, he or she will not miss out on any text.
When there are new opportunities for selling at your consignment store, send out a text to your SMS marketing subscribers. This might be when you start selling a new product or merchandise. Perhaps you had too much of a particular item but now require more. This makes it easy for you to reach your sellers and communicate your needs to them.
Let Customers Know About New Inventory
On the other side of your business is your customer base. When you have new stock from one of your dealers or vendors, text your SMS marketing subscribers. This allows them the first look at your new inventory while also making sure people know what you have available for them. You might have a regular text that puts the spotlight on a particular stock item. This might typically be new items, but you might also highlight something that has been difficult to sell.
Send Offers and Coupons
SMS marketing provides an excellent way to send your loyal customers offers and coupons. Mobile coupons have a much higher redemption rate than other formats. They only need their cell phones with them. Then, they simply show the text at checkout. There is no printing anything out or remembering to bring it. Coupons provide a strong motivation for customers to come in and shop at your store. Alternatively, if you need more merchandise, offer a special discount for those who wish to sell something on consignment at your store.
Alert Subscribers About Events
Text messages have a high open rate. This means you can feel confident that messages you send to your SMS marketing subscribers are read. Capitalize on this by sending your subscribers information about events in your store. Perhaps you plan to have a massive sale to move your products, or maybe you plan to host a customer appreciation party. Whatever the event, you have the chance to increase attendance by alerting and reminding your subscribers about it through text message.
Implementing an SMS marketing program provides you with a way to increase engagement with your buyers and sellers. This will help your consignment business, and you also will stand out from the competition, further increasing your sales.
Contact us to learn more about how you can utilize this powerful marketing channel.