Mobile Marketer reports on a recent Ace Hardware mobile advertising campaign:

Ace Hardware’s idle screen mobile marketing campaign has generated an 18 percent click-through rate and has helped the retailer drive in-store traffic. 

The company used Mobile Posse’s idle screen advertising platform to promote popular home maintenance products to mobile consumers. The campaign was launched around Ace’s Memorial Day Sale and  invited consumers to visit their local Ace Hardware to take advantage of great deals.

Read more @ Mobile Marketer.

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