Some new data out from Nielsen shows just how far smartphone adoption has gone among younger mobile phone owners (via MMW):
62 percent of mobile adults aged 25-34 report owning smartphones. And among those 18-24 and 35-44 years old the smartphone penetration rate is hovering near 54 percent.
And what mobile phones are they using? Androids and iPhones.
Overall, smartphone adoption is hovering around 43%. What does that mean for businesses? Text message marketing is still the only way to market to all mobile phone owners.