Many of your customers will be out celebrating on New Year's Eve.

It's hard to believe that 2014 is already coming to a close. With New Year's Eve just around the corner, many business owners have begun developing creative strategies to reach potential customers on the evening of December 31st. After all, it is one of the most popular nights out of the year. If your restaurant or club is hosting a special event in honor of the holiday, you may want to consider adding texting to your New Year's Eve marketing toolkit. Here are four reasons text marketing is an effective channel for your upcoming promotions.

New Year's Eve is one of the Most Popular Nights Out of the Year

Visit any major city or small town on New Year's Eve night, and you'll notice that the local establishments are packed with patrons decked out in their finest attire. The sheer amount of people out on the town represents an important opportunity for business owners. Chances are good that potential customers will be checking their phones frequently to see where their friends are hanging out. A well-crafted text promotion can help you connect with all these people directly.

Potential Patrons are on the Move

Restaurants and clubs can count on their customers being out and about on New Year's Eve. While some may have purchased tickets for events in advance, many others will be hopping from place to place meeting up with different groups of friends. A text campaign can help you connect with potential customers while they're on the go. Well-timed promotions could entice them to make their next stop at your establishment.

Your Customers are Texting

Just four short years ago, approximately 60% of smartphone users sent and received texts. Today, over 81% of smartphone users communicate via text message. If you're interested in attracting the attention of younger customers, the numbers are even more promising. In recent years, the average number of texts sent and received has been climbing steadily. Potential customers in the 18-24 age demographic send and receive an average of 2,022 and 1,831 texts each month, respectively. Their older peers in the 25-34 demographic send approximately 1,130 and receive 1,110. These numbers represent a key opportunity for businesses interested in reaching younger audiences on New Year's Eve.

Open Rates for Text Campaigns are Impressive

If you're investing in a marketing campaign, you want to be sure that you're getting a good return. Text marketing provides one of the best returns in the business. Open rates for text messages are close to 100 percent, whereas average email open rates are only about 22 percent. When customers opt-in to receive text communications from your business, you can feel confident that they're getting your message.

Connect with potential patrons via text message this New Year's Eve.

Text marketing should be a key component of your marketing toolkit this New Year's Eve. The fast-paced nature of the evening aligns perfectly with a well-crafted text campaign. Your customers will be on the move, checking their phones and communicating via text frequently, and they'll be looking for fun places to spend their evening. If you want to connect with new customers over the upcoming holiday, try ClubTexting for free!

Author Bio: Jess Shepard is a content writer who enjoys researching and writing about marketing, small business, and entrepreneurship.
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